
The game of cricket was introduced in South Asia by Englishmen and it was a gentlemen’s game which was played here only by the rajas and the nawabs.
Today, cricketers have become so rich that the Rajas and the Nawabs are getting their autographs.
After Kerry Packer, now the league cricket has attracted the attention of commercial organizations all over the world.
Kerry Packer had organized his circus in Australia but Lalith Modi’s cricket festival is going to be launched in India.
There is not one but eight companies buying franchise and coming in their own ways and styles.
Stage is now set for the Indian Premier League, financed through billions of rupees.
In all, 75 cricket stars from all over the world will display performances in the IPL and sensational contests are expected to be seen in 59 Twenty20 matches between eight teams during 45 days due to which this event is being termed as a revolution in the cricket world.
This is why the Bollywood stars – Shahrukh Khan and Preity Zenta – and billionaires like Mukesh Ambani and Vijay Malia have purchased the franchise of the Indian Premier League.
The players will get millions of rupees yearly through this tournament while the bank balance of the Indian Cricket Board will be doubled.
The idea of the Indian Premier League is the brainchild of Lalith Modi, vice president of the Indian board. He is himself a businessman who has observed sports marketing in the United States for a long period and he has now accepted the challenge of running the cricket series on the lines of the English Premier League.
The importance of the tournament can be considered by the fact that its telecast rights have been bought for Rs.66 billions by the local companies and Geo has obtained rights from them.
Do you think that cricket would be promoted through this tournament.
Friday, September 11, 2009
IPL: Clash of cricket greats
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rizi
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11:35 PM
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